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Services

Your Gateway to Beauty and Excellence

Logistics & Supply Chain.

FORECASTING
We maintain a collaborative relationship with retailers to generate reliable forecasts, ensuring our inventory levels are always sufficient.
NEW PRODUCT/ RANGE SETUP
We manage the fulfillment of retailer new product forms and all related administrative tasks to facilitate the introduction of your products to the market.
LOGISTICS
We take care of all essential paperwork and coordinate the logistics for shipping.
PROCESSING PURCHASE ORDERS
We oversee all orders from retailers, guaranteeing prompt dispatch from our warehouse in compliance with each retailer’s specific logistics protocols.
PICK & PACK ORDERS AND ORGANISE BOOKINGS
Products are stored securely, swiftly retrieved upon order, carefully processed, and delivered according to each retailer’s logistics guidelines

Sales & Retail Services.

Advising on Retail Strategy
Our team provides personalized guidance to enhance your retail approach, tailoring strategies to your brand’s unique needs and market dynamics.
Regular Retail Team Meetings
We maintain consistent interactions with retail teams, fostering collaboration and alignment to achieve shared goals.
Brand and Product Presentations
We meticulously introduce your brand and showcase new products to our retail clients, emphasizing their unique value propositions.
Creating Joint Business Plans
Through close collaboration with retailers, we co-create comprehensive business plans that align with both parties’ objectives.
Developing a Promotional Strategy
Leveraging data insights, we design effective promotional campaigns in partnership with retailers, maximizing brand visibility and sales.
Store Staff Training
We equip store personnel with product knowledge, sales techniques, and brand messaging to ensure consistent representation.
Advising on New Lines and Deletions
Our expertise guides decisions regarding product range updates, ensuring optimal assortment and market relevance.
Store Checks and Merchandise Management
Regular store visits allow us to assess compliance, optimize merchandising, and maintain brand consistency.

Marketing & Communications.

Advising on Existing Marketing Strategy
We provide expert insights to enhance your current marketing approach, aligning it with your brand’s goals and market dynamics.
Implementing a Suitable Marketing Plan
Our team executes a well-defined marketing plan, leveraging various channels and tactics to achieve your brand’s objectives.
CLEARLY DEFINING BRAND USPs
We articulate and emphasize your brand’s unique selling points (USPs), ensuring consistent messaging across all marketing efforts.
Leveraging Online and Social Media Channels
We strategically utilize online platforms and social media to enhance brand reputation, engage followers, and drive growth.
Managing Press and Creator Coverages
We handle media relations, securing press coverage and collaborating with influencers to amplify your brand’s visibility.
Event management
Our team organizes impactful events, creating opportunities for brand exposure and fostering positive relationships with clients.
Strategic Advertising Placement
We identify relevant channels and platforms for advertising, ensuring your brand reaches the right audience effectively.
Developing Collaborative Promotional Strategies with Retailers
We work closely with retailers to design mutually beneficial promotional campaigns that drive sales and brand awareness.
Want to learn more?
CONTACT US

Frina BG

We at Frina Cosmetics believe that everyone has divine beauty. Our mission is to inspire, rediscover and open the senses to the beautiful, all that we contemplate and that which only the heart can know, to be moved by a wonderful aroma or by a gentle touch...

FRINA COSMETICS LTD
Address: 1 Gladstone St., 4000 Center, Plovdiv
Phone: 0877 22 87 00
E-mail: office@frina.bg

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